THE Next Wave
Positioning your practice at the forefront of chiropractic growth
An in-depth training program to empower practice owners to usher in the next wave of chiropractic adoption in Australia.
- November 25th, 2022
- Live and in-person at the Australian Chiropractic College
NEXT WAVE: Be at the forefront of building the momentum that elevates chiropractic practice for you, your practice and the entire team.
Chiropractic Education Online and the ASRF have teamed up to bring you a program to drive a radical and sustainable uptick in demand for chiropractic services both at the individual practice level and for Australia as a whole.
Currently, Australian chiropractic adoption lags behind the U.S. by 40%. This creates an enormous growth opportunity for chiropractic professionals in Australia. We are bringing demand architects Brian Weller and Colt Briner to Australia to deliver an immersive 2-day training for engineering a new wave of demand for chiropractic care, starting on the local level and growing to a national movement.
NEXT WAVE: Be at the forefront of chiropractic profession and be seen as a key element in holistic well-being.
You Will Learn
- The 3 key reasons why the perception of chiropractic in Australia is the way it is and how it can be significantly improved.
- The 5 fundamentals of population influence to provide concrete tools and best practices for you to create and foster more and better referral relationships, as well as strategies for local cooperative cohorts to drive more demand.
- The key facilitation skills that build trusted relationships with your medical peers.
- Patient champion empowerment strategies.
- Cohort outreach and development strategies.
- Guidelines and best practices for building G.P. referral relationships referral.
- Field-specific tools that bring increased efficacy when reaching out to individual practitioners in different disciplines like podiatry, massage, naturopathy and physiotherapy.
- How to drive more business to your practice in 2022 and 2023 including short, mid and long-term strategies and frameworks with a step-by-step, week-to-week program to follow for maximum results.
- Metrics, goals and time boxes to guide and track your progress.
- A collaborative research method to document your practice growth with local community opinion leaders, G.P.’s and a llied healthcare practitioners.
NEXT WAVE: Be at the forefront of positioning your practice as a premium solution.
WHY ATTEND?
If you’re a chiropractor interested in growing your practice and advancing chiropractic as a core component of holistic wellness in Australia, this event is for you.
Benefits to Chiropractors
- Increased practice patient volume.
- Increased practice revenues.
- Improved relationships with GPs.
- Improved perception of chiropractic in local communities.
- Stronger local practice partnerships.
- The improved national sentiment of chiropractic as a core element in holistic personal wellness.
- In-person collaboration with other leading chiropractors.
Benefits to the Australia Chiropractic Profession
A collaborative research study will be initiated during the workshop to be conducted by participants post-workshop at their local practices to:
- Document improvements in the perception of chiropractic amongst G.P.s.
- Document local practice growth improvements.
- Document the engagement of local community opinion leaders and allied healthcare practitioners in the local practice areas.
WHAT THIS MEANS FOR YOU IS:
- More new patients seeking your care.
- Greater conversion because patients understand the benefits of care.
- Greater success and impact because patients better know and understand chiropractic.
This workshop will be a highly intensive training that will empower you to lead this shift and grow your own practice!
- EVENT LOCATION
Australian Chiropractic College
Level 1/83-89 Currie St.
Adelaide SA 5000, Australia
NEXT WAVE: Be a thought leader in the chiropractic profession.
PROGRAM SCHEDULE
- Welcome and reception: November 25 from 3.30 to 5.30
- November 25: Evening workshop from 5.30 to 8.30
- November 26: Full day workshop from 9.00 to 5.30
- November 27: Full day workshop from 9.00 to 5.30
The participants will be at the vanguard of a sea change for chiropractic in Australia. They will be empowered with a strategy and a collective capacity to transform Australian public perception of chiropractic and the role that it plays in the overall picture of health and wellness in Australia.
NEXT WAVE: Position your practice at the forefront of chiropractic growth.
PROGRAM GOALS
- To enable Chiropractic to reach its full potential as a key integrated profession within the Australian health care system and the communities they serve.
- To secure a significant increase in patient referrals between allied health care practitioners, their existing patients, GP's and chiropractors at the local practice level.
- To build more effective and productive inter-professional and community collaborations.
- To deliver impact experiences with high-impact marketing strategies, facilitation and communication tools and templates.
- To provide training in the established social science of innovation to take participants through a step-by-step strategy to significantly increase patient referrals.
- To educate chiropractors on how to shift the current negative attitudes of chiropractic amongst the Australian medical establishment.
PROGRAM TAKEAWAYS
- Communication templates including emails, call scripts, and proven marketing content.
- Core talking points, value propositions and key differentiators for use in speaking about chiropractic.
- Ample content for colleague and patient empowerment.
- Powerful tools to streamline and accelerate your practice growth.
- Frameworks with a step-by-step, week to week program to follow for maximum results.
- Metrics, goals and time boxes to guide and track your progress.
PROGRAM PRESENTERS
BRIAN WELLER
Founder, RAD Creative; Demand Architect, Visiting Professor at Chaminade university and Sonoma State; Fortune 500 Transformational Facilitator
COLT BRINER
Founder, RAD Creative; Demand Architect, MarCom Consultant, Business Innovation Coach
PROGRAM SCHEDULE
- Welcome and reception: November 25 from 3.30 to 5.30
- November 25: Evening workshop from 5.30 to 8.30
- November 26: Full day workshop from 9.00 to 5.30
- November 27: Full day workshop from 9.00 to 5.30
ABOUT THE RAD CREATIVE
- Executive training and organizational development consulting with many Fortune 500 companies in 21 countries.
- Designing and facilitating high-impact workshops, keynotes, off-sites and conferences.
- Specialists in applying neuro, cognitive and social science to educational and organizational development.
- Deep consulting experience with research-based companies in most business sectors including healthcare.
- Community education & training programs in North America, the UK and the Republic of Ireland.
The hallmark of the Rad Creative experience is how we blend cognitive and social science with communication and marketing strategies to achieve organizational and
The overall purpose of this unique program is to enable Chiropractic to reach its full potential as a key integrated profession within the Australian healthcare system and the communities they serve through a significant increase in patient referrals with G.P.’s and other allied healthcare practitioners.
OUR VISION - WE SEE CHIROPRACTIC
Providing and promoting spinal neurological health within an integrated system of health care.